The Europa limited range is based on four selected European countries: Scandinavia, Russia, Turkey and France. The range represents the art style of the countries, as well as the fragrance relating to the culture of the country too.
Sweden is very popular for fruity ciders so I chose the scent strawberry and lime. Russia is very cold and bitter, so I decided on a more refreshing and cool fragrance: green tea and cucumber. France is famous for pastries of all kinds, so I thought that honey and vanilla would represent this well. Finally, Turkey’s climate is hot and their food palate is spicy, therefore I chose a saffron and cinnamon scent.
The bottles were designed in the style of the chosen country, representing the ingredients of the fragrances, using mainly colours WGSN are forecasting to be in trend for 2014/15.
This project was a D&AD Student Project 2013.
Bottle Designs:
Pattern Designs:
Point of Sale Stand Designs:
Web Mock Ups:
Poster Design:
Elements Used Within Patterns:
Fonts Used:
Development of Patterns:
