The rebranding process has been carried out for the brand of the anti-plagiarism system Plagiat.pl. The completely new visual identity was created along with a full book of signs defining the visual determinants of the brand.

During the design process I managed  to create a visual language, which is identified with the brand. Thanks to the combination of typography, which was created specifically for this identification, and logo which is the quintessence of the company's mission, a sign was created on the base of letters Q and C, communicating directly to preserve the best quality of texts and copyright protection.

Plagiat.pl is a system that allows to preserve and protect the originality of texts. The system is used, among others, by universities, individuals and publishing houses.

The colour combination emphasizes the company's full commitment to the implementation of tasks. Thanks to the earlier analysis of the brand's identity and the formulation of the mark's definition, despite major changes in communication, the visual elements of coherence between the new and previous identification were preserved, thus maintaining visual continuity.

For the client a comprehensive visual identification with an extended brand book was developed, defining the guidelines for the use of identification and designs of promotional and image materials, along with the design of the website.

Scope of work: idea for brand language system change, logo design, development of the extended brand book