Deploy/this
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Brief:
Deploy / This is a dynamic and thriving Colombian company headquartered in Cali. The team at Deploy comprises creative coders who leverage their skills to connect, visualize, and comprehend the unique needs of their clients. The client portfolio boasts renowned brands such as Volkswagen, Terpel, Positiva, and Banco Caja Social, along with providing support and counsel to some of the most esteemed advertising agencies in Colombia.
After a year and a half in operation, founder Víctor Hernández believes it's opportune to craft a new brand image that embodies the company's work philosophy, steering clear of conventions and market clichés.
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The Solution:
The intricacies of bees' work share striking similarities with digital development—both are agile, complex, and require a range of specialties to bring the hive to life. Guided by this analogy, the company's image was crafted, incorporating elements and symbols synonymous with the digital development realm into its brand language. The outcome is a distinctive and impactful brand.
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The result:
"The proposal and the work carried out by Letty has been satisfactory, they have managed to recognize and establish the qualities of the brand in a simplified design, easy to remember, original and that can be applied in multiple formats."
Víctor Hernández - Senior Interactive Producer
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Credits:
Agency: BuroDsgn
Country: Colombia
Roles: Art Direction, Branding
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