Loto Recargado es un nuevo producto que te da otra oportunidad de ganar un gran pozo y ser el millonario que quieres ser.
Por eso, quisimos mostrar un viaje conectado con los jóvenes, donde no mostramos lujos aparatosos, sino que una experiencia enriquecedora, cultural y social. Porque con el nuevo Loto Recargado, tienes otra oportunidad de cambiar tu vida.
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Loto Recargado it's a new product that gives you another chance of winning a big prize and to be the millionaire you want to be.
That’s why we wanted to show a journey connected to young people where we don’t show extravagant luxuries, but instead, we show an enriching experience, culturally and socially speaking. Because with the new Loto Recargado, you have another chance to change your life.
Executive Creative Director: Alvaro Becker, Francisco Cavada
Digital Executive Creative Officer: Andrés Díaz
Head of Art: Emerson Navarrete
Creative Director: Gonzalo Ferrada
Art Director: Gonzalo Gallardo, Alonso Venegas,
Copywriter: Leo Aravena, Álvaro Parra
Social Media Manager: Javiera Ramos
Community Manager: Paz Castillo, Sofía Huaiquil
Retoucher: Paz Arriagada , Silvana Mercado
Account Director: Diego Fernández, Beatriz Brito
Account Executive: Nicolás Leal
Film Production: Acción Films
Film Director: Reca
Executive Producer: Matías Fernández
Sound & Music Production: Clio
Photography: Studio 7
Photographer: Rodrigo Vega
CGI & Retoucher: Lobo Studio
