VISA INNOVATION CENTER SINGAPORE - REVAMP
The VISA Innovation Center Singapore is an open and collaborative space where VISA and its partners discover, design and develop the future of commerce together. It is a holistic visitor experience that combines immersive digital solutions with physical design. The VISA 'Carousel' is the culmination point at innovation center. It is a remote-controlled 360-degree rotatable showcase that contains 3 distinctive day-to-day scenes (home, retail, transport) to demonstrate how payment transactions might occur in the future.
INSPIRATION:
Through human-centred design, VISA uncovers new collaboration opportunities that enable clients to adapt to an evolving payment ecosystem, by developing and commercialising innovations at scale. With this in mind the revolving ‘carousel’ became a metaphor for how commerce is experienced today – constantly happening across different form factors, situations and platforms, and yet simple, safe and seamless to enjoy.
Through human-centred design, VISA uncovers new collaboration opportunities that enable clients to adapt to an evolving payment ecosystem, by developing and commercialising innovations at scale. With this in mind the revolving ‘carousel’ became a metaphor for how commerce is experienced today – constantly happening across different form factors, situations and platforms, and yet simple, safe and seamless to enjoy.
FLOW:
Typically, the VICS host remote-controls the VISA Carousel by rotating the different scenarios in a storytelling experience for its esteemed guests. From booking a concert ticket from Singapore through voice command, to getting the right outfit via a magic mirror at a retail shop, to the friendly Tuk Tuk ride in Bangkok, each of the scenes contains a featured built-in technology that envisions the possibilities of future payment experiences.
Typically, the VICS host remote-controls the VISA Carousel by rotating the different scenarios in a storytelling experience for its esteemed guests. From booking a concert ticket from Singapore through voice command, to getting the right outfit via a magic mirror at a retail shop, to the friendly Tuk Tuk ride in Bangkok, each of the scenes contains a featured built-in technology that envisions the possibilities of future payment experiences.
CHALLENGE:
The design for Visa Innovation Center Singapore was unlike a conventional interior office design project. This was because VICS is an integrated co-creation environment that has an exhibition zone, work zone, meeting zone and cafeteria. The design had to go beyond typical spatial layout, materials and finishing with careful consideration given to messaging, safety, buildability, user-friendliness, cost and mixed use of space. Most importantly, it had to possess the wow-factor, evoke high visitor engagement and create a lasting impression.
The design for Visa Innovation Center Singapore was unlike a conventional interior office design project. This was because VICS is an integrated co-creation environment that has an exhibition zone, work zone, meeting zone and cafeteria. The design had to go beyond typical spatial layout, materials and finishing with careful consideration given to messaging, safety, buildability, user-friendliness, cost and mixed use of space. Most importantly, it had to possess the wow-factor, evoke high visitor engagement and create a lasting impression.
C R E D I T S
Client: Visa Innovation Center Singapore
Agency: Kong Studio
Project Management: Kalos
Photography: Eyes on Asia
Creative team:
Kong Studio: Kevin He, Desmond Loh, Charles Cheok, WanTing Ooi
Visa: Chris Boncimino, Mathieu Altwegg, Angie Low, Klas Hesselman
Muse Design Awards 2019 - Gold
