There are many false myths around sugar, often held up as a public health enemy. 

Italia Zuccheri, a producers’ cooperative leader in the Italian sugar beet industry, asked a nutritionist to give accurate and scientific information to debunk each false myth. 

We realized two integrated tools to give shape to these valuable information: a poster and a set of 10 illustrated postcards that, in an ironic yet precise way, described every “false myth”. In addition, each postcard contains healthy practices tips. The protagonists are small sugar cubes: with all their moods and personalities, they perform each false myth.