Women’s Day Campaign
When Ogilvy wanted an internal campaign to communicate its self-defence class for women on women’s day. we devised some innovative creatives that were circulated in the office as POP and through digital media. As the cause was bold and the message needed to be clear, I used big thick fonts and placed it on a white background for maximum impact. The headline led the reader to the main messaging. As the visuals were called out in the headline, I only gave a slight illustration of it to enhance the layout.
