I was engaged by CUCKOO Malaysia to illustrate Hari Raya Greetings for their news print campaign. This year's theme is "Going Back Home, Our Culture".
Every festive in Malaysia has been a culture of workers traveling home, it became a norm for all of us working in the city.
I am illustrating the joy of people having roadtrip while taking all the fun things they acquired from city / work life, and feeling excited to share to friends and family at home. Happy Hari Raya Puasa!
Client: CUCKOO Malaysia
Agency: 180 Degrees Brandcom Sdn Bhd
Illustrator: Book of Lai
