From October 31st to November 4th 2018, Mexico City suffered a major water shut down. And during those same days, people celebrate Halloween and the Day of the Dead.
The idea of not being able to wash your hair for five days generates terror among women. A perfect opportunity to create awareness towards
Batiste Dry Shampoo. Through a print and social media campaign, we created a fictional terror movie poster and trailers: “5 days without washing your hair”. Airing on local newspapers and magazines like Publimetro and Estilo DF, including teasers on Social Media, Programmatic, Branded content and Influencers.
Production: Rabbit House
Photographer: Claudio Napolitano
THIS HALLOWEEN, THE TERROR IS AT HOME.
5 DAYS WITHOUT WASHING YOUR HAIR.
THE WATER SHUT DOWN IS A NIGHTMARE. SAVE YOURSELF WITH BATISTE DRY SHAMPOO. A DRY SHAMPOO THAT LEAVES YOUR CLEAN, HAIR AND FRESH WITHOUT A SINGLE DROP OF WATER.
THIS HALLOWEEN, THE TERROR IS AT HOME.
5 DAYS WITHOUT WASHING YOUR HAIR.
THE WATER SHUT DOWN IS A NIGHTMARE. SAVE YOURSELF WITH BATISTE DRY SHAMPOO.
