Once again, Digital Luxury Group (DLG) contacted us to create some animated infographics with the aim to explain their annual World Watch Report Benchmark, their most important market study on the online performance of luxury watch brands.
Luxury watch brands have invested substantially in digital advertising channels in 2017.
Display is the top paid channel.
However, traffic quality is poor: global paid traffic almost bounces half the time.
On the other hand, organic search remains the first source of traffic to luxury watch websites.
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We also created this background that dropped out during the project.
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Design & animation: Marc Blanch, Albert Freixas
Client: Digital Luxury Group
