BUDX is an evolution of the brand for the current generation, to introduce it, why not relive some of its most iconic cultural moments. It encompasses the people who spark a movement, who stand for change. BUDX represents the ones who forge their own path. For whom hustling is a lifestyle. We collaborated with artists like Hanif, Heumn, VegNonVeg, Boxout, NorBlackNorWhite to launch the brand in India. The launch was in Delhi with our vivid imagery branded across the venue and special edition collaterals were designed for the crowd. The showstopper on the launch day was Divine who's gully antics set the house on fire!
BUDXSTREET
