WD-40
Art Director: Luis Fabrega
Copywriter: Luis Fabrega
Featured on Ads of the World and Coloribus.
Description:
WD-40 is the trademark name of a penetrating oil and water-displacing spray.
Problem:
People think WD-40 is just for fixing cars and squeaky doors.
WD-40 is the trademark name of a penetrating oil and water-displacing spray.
Problem:
People think WD-40 is just for fixing cars and squeaky doors.
Objective:
Tell people WD-40 is useful for hundreds of thousands problems. That led to the tagline "Who Knew?"
Interactive web banner. Watch it HERE.