The store design objective was to interpret the burning drive of the Blackberrys’ man into a space that inspires him to rise above his peers. The environment persona was created in close collaboration with the brand’s DNA and the core consumer’s aspirations to ‘keep rising’. The concept was designed in 2310 square feet spread equally over two levels. The lower level houses Blackberrys Casuale and Urban to highlights its dominant presence in the semi-formal and casual wear segments. The upper level houses its popular mainline Blackberrys range. The overall store concept design concept is inspired from a ‘SMART BUSINESS CAFE’ rendered through architecture, materials palette and visual merchandising that come together to create a unified and distinct store design signature that cues the ‘keep rising’ story.
Retail Area : 2310 sqft
Retail Area : 2310 sqft
Location: himayatnagar, hyderabad
