Promotional designs for the new Caramel Cloud Macchiato drink at Starbucks. Starbucks promotes the drink as a fluffy, light and creamy version of the Caramel Macchiato (like a cloud in a cup). All the designs for the Caramel Cloud Macchiato feature a sky blue background, bright clouds, and white logos and text to mimic the feeling of the drink.

Above Left: Bottled version of the Caramel Cloud Macchiato, to be sold as a part of Starbucks's grocery store line

Above Right: New cup designs for in-store purchases

Promotional poster introducing the Caramel Cloud Macchiato. The poster features a photo of the drink with brief callout descriptions of its most important parts.