JOY TIEN's profile

Sherwin Williams : Hide & Seek

JOY TIEN
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Motion Graphics
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
3D Modeler/ Lighter, BUCK Design Inc., Sherwin Williams, “ Hide and Seek”, TV and web commercial, NYC, 09/ 2018- 12/ 2018​​​​​​​

 We just released our latest Sherwin Spot, 
please enjoy this beautifully made animation we made at BUCK.
Here are the shots' renders. Our lead, Chris Ribar, lit this fox shot. Isn't it beautiful?  
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
Our supervisor, Bill Dorais, lit this seahorse shot. 
The fox, and seahorse were modeled by Dave Soto.
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
Our art director, Ylli Orana, made this magical owl shot. 
Filipe Machado modeled this owl set! 
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
Ylli Orana also lit this one. Turtle set was done by Casey Reuter & Filipe Machado.
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
Starting here.. hehe, I did all the flower set! Including modeling, layout, and lighting. Filipe Machado made these beautiful models! 
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
So when we started i did some research and made this modeling reference sheet.
We are trying to achieve the look of that handmade organic feel when we build our characters. 
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
Below are some modeling R & D I did for the coral structure and the leaves. 
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
Here are some behind the scene renders I made for making this spot.
These are the production models for the flower shots.
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
Even for grasses, and seaweeds as well! Woo hoo! 
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint
Here is the little process loop of making the flower shot!
sherwin 3d animation vray render buck design paint chips animation paper craft paper world color paint


Let me know what you think.
Thanks for reading till the end!

CREDITS
BUCK

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(◉˘◡˘◉)
Sherwin Williams : Hide & Seek
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JOY TIEN's profile

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JOY TIEN's profile
New York, NY, USA

Sherwin Williams : Hide & Seek

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