PENNY Market launched a new line of intense food products. Claiming the taste will be so unexpected that it will make you say the craziest UAuu!
For the TVC we showed 3 extreme sports fans - a drift pilot, a bmx rider and an elderly parachutist - doing the thing they enjoy most.
Suddenly, the question rises: "Wanna find out what's really UAuu?"
Some of the ingredients from the products come to life and join in on the excitement. The awesome taste combines with the thrill of the situations and everything becomes even more intense.
For the TVC we showed 3 extreme sports fans - a drift pilot, a bmx rider and an elderly parachutist - doing the thing they enjoy most.
Suddenly, the question rises: "Wanna find out what's really UAuu?"
Some of the ingredients from the products come to life and join in on the excitement. The awesome taste combines with the thrill of the situations and everything becomes even more intense.
The campaign had a 40s TVC, in-store materials, website and beauty shots used in the supermarket's promotional leaflet.
