GRT
Headquartered in Chennai, the GRT Hotels and Resorts is a leading name in South India’s hospitality industry offering luxurious and budget-friendly stays through their different brands.
DIRECT BOOKINGS CAMPAIGN
Challenge
GRT Hotels wanted to gain visibility in the search pages and increase direct bookings while competing with OTAs (online travel agencies) who invested heavily in advertising and took massive cuts, drastically reducing the hotel’s profits.
Solution
An integrated promotions campaign was executed for GRT Hotels and Resorts in Yercaud, Kodaikanal, Salem, and Mahabalipuram across google display network, with text and display ads and on social media channels (Facebook).
DIGITAL MARKETING CAMPAIGN
- A digital marketing campaign was launched to help improve brand visibility and increase traffic to the booking pages through search ads, remarketing ads and interest-based marketing campaigns where ads were pushed to a lookalike audience or those who had shown interest to competitors.
- All the campaigns were centered around different messages – exclusive seasonal experiences were promoted for the Kodaikanal property while the popular summer chillers program was promoted for Mahabalipuram. The hotel in Salem had recently been launched and so the new property was promoted.
IMPACT
We increased traffic to the booking pages by 20x – 30x on an average across campaigns.
RESTAURANT LAUNCH CAMPAIGN
Challenge
The restaurant in Radisson Blu Temple Bay Resort, Mahabalipuram, Wharf had suffered severe damage during the tsunami floods of 2004 and had been closed. Restored and refurbished, the resort was now looking to relaunch the once popular hangout.
Solution
Influencer marketing with food and lifestyle bloggers was planned for the restaurant relaunch through FB and Instagram Posts and Live. A social promotion campaign with an FB Quiz and weekly voucher giveaways was executed to increase the views of the launch video.
SOCIAL PROMOTION CAMPAIGN
- In the runup to the launch, a gamified quiz was launched on Facebook to increase the viewership of the live launch video and ensure virality.
- Winners were asked to tag friends and were selected on the following parameters – right answer, the virality of their post and how quickly they answered.
- Weekly vouchers were given to the winners to be cashed at the restaurant.
INFLUENCER MARKETING
- In order to reach out to a larger audience, food and lifestyle bloggers along with top influencers in the city were invited to experience the newly relaunched restaurant and blog about it.
- They were also invited on the day of the launch to cover the event through FB and Instagram Live and posts on these social media channels.
IMPACT
We were able to generate 576 leads for Wharf during the one-month campaign.
