The 51% brand book concludes the show plan of 51%. The showplan is brought up in an intuitive, clear and precise way. Each song is escortedby info graphics that include the song’s lyrics, choreography, time table andVJ material.

The table content covers all of the show’s parts: interlude,songs, skits, crowd activities and encore. The show’s timing is calculated exactlyto fit the brand book. In the book there are pages that are directed tospecific professionals like soundman, light-man, produces and PR. All theprofessionals get the brand book and work according to the brand rules duringevery stage of the project. The stages include design, mixing, rehearsals, performance,press management, art and more.

In the sample pages we can take a look at the stage arrangementthat was indeed built on the event.