Autumn Sale - Seasonal Promotion
Role: Creative Marketing Manager
Employer: Cairn Hotel Group
Summary: Another example of a seasonal sale which took place to promote direct bookings and reduce OTA commission.
The 'Fall Into Autumn' campaign took place in September 2018 and was promoted on the brand website, brand social media, site specific social media and via email to all appropriate databases. We also used a platform called Triptease to push the message out effectively to our website visitors.
I was also in charge of the PR strategy around this campaign and coordinated the design of all collateral.
We used this campaign as an opportunity to split test a number of different creatives and subject lines so we could get to know what sort of language, look and feel our databases preferred.
