Royal Afternoon Tea - Design & Promotion
Role: Creative Marketing Manager
Employer: Cairn Hotel Group
Summary: In the lead up to the Royal wedding between Prince Harry & Meghan Markle, we worked closely with the Group Executive Chef to create a limited edition offering at a promotional price across our Cairn Collection properties.
We follow the ethos 'quintessentially British' for our Cairn Collection hotels as they are all unique and full of traditional character. This, combined with the fact that it was a Royal wedding, informed our design. I coordinated this, bringing in the same brand standards typical of all collateral with the colours of the Union Jack and illustrations of all things British.
As well as menus, we designed tent cards for all hotels to display around the time of the wedding, supported with a strong digital push through social media, web and email.
