Hurricane Sandy blasted through the US Eastern Seaboard just as we were finalizing our 2012 holiday planning.  And suddenly, the holidays seemed to be about so much more than sending out cards and chocolates.  With so many Americans suffering through such losses and with winter bearing down them, we switched gears and decided to donate our holiday planning budget to the American Red Cross.  It was our hope that the contribution would help make the holidays a little brighter for some of those people who were effected by Hurricane Sandy.

 

However, we needed to let our clients know what we were doing, since the holidays are an important time to reach out to them and say thank you for all the work we've done with them through the previous year.  And we didn't want any of them to feel as though we had forgotten about them.  Since we have a history of creating really cool holiday mailings and sending some super awesome gifts, we needed to do the same thing with our message about the American Red Cross.

 

So we created a responsive design page to deliver the message, sharing it with our clients, vendors, friends and families just before the holiday season and the response from everyone was fantastic.