Neptune Actives is the official retailer of Funky Trunks and Funkita, a leading swimwear brand from Australia that caters to swimming enthusiasts around the globe. The client, Neptune Actives, aims to deck swimmers with an awesome range of chlorine-resistant and colorful prints to keep them inspired whether in water or on land.
On the bums of swimmers, triathletes, divers, and surf lifesavers, Neptune Actives brings you the funkiest brands to dive in, streamline, catch waves, somersault, chase seagulls and of course, just get wet in!
The new logo uses a typeface that is more modern and sets the right mood and attitude. Since Neptune Actives is a purely online brand, I chose to have the website link upfront in the logo with an italic kick that looks sharp and contemporary, giving a punch that strikingly communicates an active lifestyle. The combination of the sharp type of the logo and the curved corners of the monogram gave the logo idea more depth with a unique duality that reminds us to play and be crazy while leading an active life. The Pentagon also has a personal meaning to the clients who are siblings of five who are all competitive swimmers.
Before rebranding, Neptune Actives digital assets such as social media pages were not maximized. Our digital strategy for the relaunch was to strongly tie Neptune Actives as the brand associated with Funkita and Funky Trunks swimwear.
We created branded visuals and carefully-crafted content that is authentic and speaks the language and lifestyle of the target audience. From an average daily reach of 230, Neptune Actives now reaches an average of 10,000 daily users and 150,000 users reach monthly at a minimal spending.
