Sport Swansea
Sport Swansea has gone from strength to strength since being founded as a way to bring together Swansea University’s Elite Sport, Participation and Health and Wellbeing. Now encompassing seven separate strands, Sport Swansea came to us looking for a brand refresh; a way to unify the image of all the departments and strengthen the brand to more accurately represent Sport Swansea as they grow.
The bespoke swan illustration we developed for the original brand has been simplified and supercharged with the addition of diagonal lines into the identity to establish a sense of speed, agility and energy. Seeing it rolled out across advertising, digital channels and venues that cater for the likes of Paralympic teams and New Zealand All Blacks, we think it’s a clear winner.
The bespoke swan illustration we developed for the original brand has been simplified and supercharged with the addition of diagonal lines into the identity to establish a sense of speed, agility and energy. Seeing it rolled out across advertising, digital channels and venues that cater for the likes of Paralympic teams and New Zealand All Blacks, we think it’s a clear winner.
