'A Good Year Festival' is an annual campaign carried out by eslite spectrum to celebrate the lunar new year. The theme of the year is '飽‘, meaning 'full of prosperity' in Mandarin. The visual applies contemporary geometrical shapes and traditional strokes to illustrate the rich culture of traditional Chinese new year's food that symbolise good fortune such as pineapple, fish, roasted pig and etc. Besides that, the colour palette adopts a bold approach with the use of fluorescent and metallic colours that are inspired by the traditional colours which we can usually see in the temples and ritual festivals.
Art Direction: Hsin-Tzu Wang, Ivan Chang
Design: Anthony Fook
Client: eslite spectrum
Project Management: Sean Lee
Outdoor Photography: CC Chang
Paper: Auspic Paper 恆成 維納斯 凝雪映畫
誠品生活 好年節 ：飽 |《時光》
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