Cheeki Breeki is a Premium Russian Vodka brand.
We are responsible for their naming, brand strategy, identity, packaging and collateral.
The name Cheeki Breeki comes from the Russian phrase "AH NU CHEEKI BREEKI IV DAMKE" which translates into english "one, two, you're on top!" referring to making a king in checkers. The crown mark incorporates a hidden checkerboard pattern within the negative space of the crown. The checker motifs carried throughout the brand, not only help tell the playful brand story, but also translate incredibly well to social media platforms for influencer programs.
