We prepared a communication campaign for adidas event that re-introduced
the legendary PREDATOR football boots. ULTIMATE FOOTBALL EXPERIENCE was
the coolest football event in 2017. 50 chosen players got an opportunity to experience how does it feel like to be a predator at a football field.
adidas, Czech Republic
Dark social & activation campaign / SoMe management / Video production
Creative director: Pavel Flégl
Art director / Designer: Marek Pařízek
Production: Pavel Brůček
Copywriter: Jan Bárta, Pavel Flégl
Project manager: Ivica Šúrová, Amálie Zerzáňová
Case study: Marek Pařízek, Václav Krejčí
Photographer: Michal Kubala
