Client: Krolo Winery
Rebranding / October, 2018
Rebranding / October, 2018
Design: Iris Klarić
Copywriter: Lana Beović
Krolo winery is a Croatian company, based in Trilj municipality in inland Dalmatia, founded in year of 2007. The concept for re-design of visual identity emerged from the quest for a common point between heritage and contemporary interpretation by a consumer of this digital age. Logotype have been designed with the main element of the former visual identity - bridge, which do not undermine the new identity, but function as a continuation and upgrade. Three color scheme is introduced - the basis is always gold and the additional colors, black and white, are used to supplement the visual materials. Visual materials work as collaboration between two styles - old photographs and modern typeface. Deprived of its initial function in this design, the original 60's photographs of Trilj area gained a new function and became unique illustrations of winery's heritage. Result is a new dynamic that has not been generically simulated but imminent to this fusion.
The wines of Krolo winery:
Heritage flavour, historic sip. / Okus tradicije, kap povijesti.
The label for this wine originating from historic area of Krolo's Creek, is turning each and every bottle into medium communicating specific story that lies within every of five wine sorts. The main idea is based on the intention to communicate heritage in a different way, to keep away from the corporative identity and to introduce a product identity that would represent traditional values in a modern and emotional manner. A minimalist wine labels are in line with premium brand, symbolizing modern interpretation of the spirit of specific wine's character and story, attracting attention and standing out from the classic premium offer. Special edition of wines are packed in a wooden box that is reusable and designed to stick out from similar products.
The wine labels of Krolo winery:
Cabernet Merlot / Gardijan, Rose / Šjora, Pošip, Zinfandel / Kaštelanski crljenak, Chardonnay/ Astralis.
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