The idea is to get the user to use the dubizzle chat feature.
How did we do that?
By hosting the competition on the dubizzle app
The user had to guess what the silhouetted item is and
send his best guess through the dubizzle chat feature, where he will enter the draw to win.
A clue is released everyday 2 days, giving the user more chances to win.
The competition ran for 4 weeks, each week a different item.
Here were the prizes.
Week1: A Brand new Mitsubishi Lancer.
Week 2: AED 20,000 to spend on our app (dubizzle)
Week 3: Rent paid for 1 year
Week 4: A paid internship at our company (dubizzle)
Concept: Omnia ElAfifi, Mohammed Mamdouh, Majida AlSafadi, Shoaib Essa.
Directed by: Mohammed Mamdouh
Art Direction & Animation: Omnia ElAfifi
Designs: Majida AlSafadi
Storyboard
Teasers
On Social Media
