Rebranding/Packaging Design:
ROSEN Skincare Series
Product experience design effects the way consumers experience your product! This is a series of rebranded packaging for ROSEN Apothecary, turning their Vitamin C Anti-Aging Serum towards an alternative audience. Looking to experiment with bright color schemes and broad shapes, my rebranded designs target a more youthful audience through humor and relation of life experiences; prevent signs of aging while you can!
^ three (3) comped package designs ^
Comped Packages:
^ two (2) primary shelving packages- 1) Vitamin C Anti-Aging Serum || 2) Cucumber Cleansing Micellar Water ^
^ two (2) packages for serum- 1) shelving packaging || 2) product/secondary packaging ^
Package Applications:
^ environmental application- shelving experience ^
Designed Package Template:
^ final PDF file for die line/package comp ^
Ideation/Process:
^ three (3) Brand Keys- selected packages from in-store experience ^
^ two (2) Brand Keys- final selected package for redesign ^
^ sketch/ideation process ^
