Comprehensive visual identity for new meal delivery service. Visual language built on sharp, minimalistic and radical system of simple 3-color palette, strong typography and logo-as-graphic solution. The gradient system represents characteristics of food itself: for example, red gradient on bottom of the box represents hot food, and box for sushi represents sushi itself.
Naming, strategy, brand identity:
Design, Art-Direction: Sergey Vasilevskiy
Logo sign, production design: Alexey Salmin
Project Management: Evgeniy Tsagaev
Brand Management: Sergey Konakov (25menu)
Design, Art-Direction: Denis Ilyin
Design: Elena Shevchenko, Dmitry Zhuravlev