25menu

  • 25menu Visual Identity 
  • Comprehensive visual identity for new meal delivery service. Visual language built on sharp, minimalistic and radical system of simple 3-color palette, strong typography and logo-as-graphic solution. The gradient system represents characteristics of food itself: for example, red gradient on bottom of the box represents hot food, and box for sushi represents sushi itself. 
  • Naming, strategy, brand identity:
    Fullført
    Design, Art-Direction: Sergey Vasilevskiy
    Logo sign, production design: Alexey Salmin
    Project Management: Evgeniy Tsagaev
    Brand Management: Sergey Konakov (25menu)

    Website design:
    Breadhead
    Design, Art-Direction: Denis Ilyin
    Design: Elena Shevchenko, Dmitry Zhuravlev