Lipton
A proposal for a new brand identity for Lipton tea. As one of the most popular beverages around the world, tea plays an important role in many cultures’ everyday routine. The goal is to shift the focus to the relaxing and invigorating qualities of tea.
As part of a morning or afternoon routine, the new identity positions drinking Lipton tea as a moment of peace. In addition, an animated version was created to further enhance the idea of mindfulness and focus.
Packaging
Three different types of tea were picked to demonstrate the use of color, shapes, and textures. All to convey a message of bold flavors with a calming effect.
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