40th Aniversary - Happy Meal Box
The iconic Happy meal box has revolutionized the fun of children Since it was presented almost 40 years ago.
That's why on your anniversary we know that the happiness youkeep can come to real life.
The main audience of the Happy Meal are the children. What would happen if they had the opportunity to live an experience within it?
If we could keep happiness alive for all children in Colombia and the world, developing the main role of the happy box: Deliver real joy. That's why we decided to recreate the happy box and bring it to life.
Client: McDonalds
Product: Happy Meal
DDB Latina Colombia
Chief Executive Officer: Borja de La Plaza
Chief Creative Officer: André Pedroso
Creative Director: Sandra Murillo
Creative Director / Copywriter: Juan Carlos Palma
Art Director: Jean Carlo Paredes
Account Manager: Susanne Alonso
PR Executive: Jennifer Daliz
Media Director: Martha Nieves
Planning Director: David Rodriguez
