Client: Samsung

Media: Digital

Samsung briefed us to roll out the digital campaign for Samsung S8/8+ from the build-up stage through to the launch and when it is available in stores.

The objective was to create awareness around the launch, the device itself and where it can be bought. The accessories were also important in highlighting the phone's features.

The creative was centred around iconic places around South Africa, the Spaceman as well as beautiful landscapes that resemble the colours the device is available in.