The objective of the campaign was to select a social awareness theme that reflects the idea through a poster and another form of medium of communication. I chose a poster and stickers that drew attention to the issue of food waste in the United States.

I researched many other campaigns that encouraged the reduction of food waste and created a campaign that was unique and visually appealing.

While researching and creating this project, I have acquired a greater awareness for own accountability of food waste and I hope that this project inspires others to take action.

Poster - 24"x36"

Stickers - Dimensions vary

Illustrator