Branding y campaƱa de marca
Moly-Cop es el principal fabricante de bolas de acero para la molienda de minerales en el mundo. Al ser un producto muy especĆfico en los procesos mineros y cada vez con mĆ”s competencia, la empresa buscĆ³ fortalecer su posiciĆ³n de marca lanzando al mercado una nueva estrategia de servicios enfocada en los clientes.
La campaƱa de branding contemplĆ³ desarrollo estratĆ©gico y de marca, naming, diseƱo de marca, publicidad en medios online y offline, comunicaciones personalizadas a los actores claves, publicaciones tĆ©cnicas, desarrollo de seminarios y ferias.
āIgnacio and his team provided exceptional support during the recent branding campaign for our latest release. It is very important for Moly-Cop to work with an agency such as DMKNO that understands our business, markets and customers, in order to fast-track the creative process and optimise the final product positioning. DMNKO worked with us from the creative design process right through to the product launch and post launch advertising and were very important part of a successful launch campaign.ā
Darren OāConnell
Vice President Global
Marketing Moly-Cop
