CLIENT__ IQOS
AGENCY__ Leo Burnett
PROJECT__ Parternship proposal between IQOS and ZERO events and lifestyle magazine during the Milan Cocktail Week, as a way of promoting the culture of quality smoking and drinking, providing the audience with the best of taste, in an entertaining, responsible and forward-looking way.
OBJECTIVES__ Increase brand awareness, leads generation, foster IQOS trials and drive people to IQOS Embassies.
