USAA Affinity Marketing

 

Affinity marketing for USAA's credit card, auto insurance, home insurance, life insurance, and banking. Integrated marketing including print, direct mail, HTML email campaigns, magazine ads and articles, credit card designs.
Oversaw and directed creative with two external design agencies.

Consumer marketing B2C.
Clients: Marine Corps, Wounded Warrior Project and 3 other U.S. military accounts
 

 

Credit Card design for the Marine Corp (below):

Ad for Home Circle product

Creative direction, agency oversight

Marine Corps magazine cover wrap and article during tax season

 

Writing, editing, creative concept, agency creative direction

Affinity landing page www.usaa.com/mca which was developed for our Marine Corp. client.

USAA Rewards Credit Card benefits web page for Marine Corp. members