KONKRET is a brand I created for a collection of concrete items handmade by Katharina e. Krämer and myself. After the long journey of creating our unique hand-cast products it was time to take the branding one step further. Each item is represented in an elegant Lookbook in form of a printed tabloid newspaper. To accompany the analog work I created a website functioning as an online store to view, select and buy our products. Newspaper and website are offered in both English and German.