Social media has changed the way we communicate, relying more on written language. In our Islamic faith, certain words hold great significance, like praising God and acknowledging His oneness. Unfortunately, we've noticed these words being misused, especially among the younger generation. It's disheartening to see people using them incorrectly, as it goes against our values and teachings.
To address this issue, we've created a creative campaign to tackle the widespread misuse of these words. The campaign aims to educate and inspire through various social media platforms, such as iMessage, Messenger, WhatsApp, and Snapchat.
Our unique campaign breaks the mold, making it easy for everyone to understand the message. We want to educate people of all ages about the correct usage of these words and their true meaning.
Thanks for watching!
Credits:
Creative Direction : Muhmmad Faraj
Arabic Calligraphy : Muhmmad Faraj, Ahmed Zahra
Creative Copywriting : Omar Gamil