For a school assignment 

Objective 

- to get rid of negative perceptions Singaporeans have on local books 

Concept 

- to reintroduce a whole new light to local books by making them aware of the different genres local books actually have 

- which is to introduce the radical part of local books which Singaporeans would find to be unexpected 

BY

1) book festival 

    - showcase to the public that local books are not rigid and can have many faces to it

2) e-book reading app

    - to promote constant reading with unexpected surprises in it 

3) microsite

    - to lead on interested audiences the details of the festival 

Welcome to Project RAD !!!

^ poster drafts 

^ final posters - each for every book introduced

^ website to lead on consumers 

^ merchandise for different price points spent

^ other festival miscellaneous products 

^ reading app screens & its features - more details below 

^ an instagram ad gif

^ info boards for more details  

I hope you have enjoyed ! Thank you !