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Safari Lager J'Gwara (Magomeni)

Photography: Safari Lager Bus Stop Activation (Magomeni)

A project by Safari Lager, one of the leading Beer Brands in Tanzania, to raise awareness through giving out free beers by bus stops every Wednesday.

Every Wednesday for the duration of a month, Safari Lager would choose popular bus stops to focus on. In the evening, just as rush hour is hitting and the citizens of Dar es Salaam are commuting home, they stand a chance to win free beer. The commuters will be required to sit on a seat at the bus stop, as soon as they do, a beer on the screen next to them will start filling up. If they are lucky enough the screen will tell them they have won a beer. After which a Bajaj (popular 3 wheeled form of transport) will take them to a designated bar, close by, to drink their beer!
Safari Lager J'Gwara (Magomeni)
Published:

Safari Lager J'Gwara (Magomeni)

A project by Safari Lager, one of the leading Beer Brands in Tanzania, to raise awareness through giving out free beers by bus stops every Wednes Read More

Published: