ACT IV: AN A.I. Film Festival
event Identity, WEB Design, Editorial Design
ACT IV is a five-day themed film festival that celebrates the portrayal of Artificial Intelligence in films.
Featuring full-length films, short films and documentaries on artificial intelligence, the festival also hosts exclusive panels with guests from the movie and tech industry, allowing visitors of the festival to go deeper into the movies’ allegories and explore the realisticity and plausibility of A.I. and its cultural, psychological, and philosophical impact on humanity.
The visual identity of the film festival is based on the human eye. It serves as a commentary on the sensory processing parallel between humans and artificial intelligence while celebrating films as a visual medium.
A digital eye is created as the mark of the festival to convey artificial intelligence as the link between human and technology. The eye also serves a framing device in the visual identity. Elements inspired by heads-up displays act as the supporting graphics, highlighting the assistive role of A.I., both on-screen and in reality.
To promote the film festival in the digital space, a responsive website is developed in which people can check out the festival's programmes and buy tickets. The film festival is also promoted through social media channels.
