Back in 1826, Joseph Nicéphore Niépse exposed a plate of tin to the sun-light for eight hours, obtaining the one that may be considered the first photograph of the world. Homaging the creator of the photographic era, "Niépse" is the name of this publication.

For maximizing the concept of reviving the formats, album's layout was kept intact, displaying important photographs in the bags. Each photograph refers to a photographer, but no articles are display by defoliation the album. That allows the observer to see the images at a first step.

All the photographs are followed by a sticker with a respective label. That is not only important because it gives information about the images (title, author, date), but because it slightly covers them. So that, an observer that really is interested in seeing the whole photograph must remove it from the bag. By doing that, articles about the photographer as well as his biography will show up behind the photos, turning the observers into potential readers.

We choose a typeface for relating to photographers (names and biography) — Courier —, a referenced typeface for the text body — Adobe Garamond Pro — and a type for main titles and some highlights — Arial. For providing the best reading experience possible, a careful typographic work was made for obtaining the best balance between space economy and readability, as well to create a sufficiently distinguishable but not reading-disturbing layout  — we did not mean the layout to draw the attention from the article; however, we wanted it to have its own identity.

It was mandatory to include a code bar. Thus, we took a party of it and assumed it as a main element in the cover, playing also an important role in the visual identity of the magazine.

The inclusion of publicity was also mandatory. We choose to include it in a camouflaged way, by making it appear in the form of another article.

PHOTOGRAPHERS:

DESIGN: Apostrophe & Slash