Group Project: Information Design on SengKang, Singapore

Scope: It is of human nature to think about the efficiency of one’s actions before acting upon it, hence in this case study, we are focusing on the various factors that affect one’s decision in their mode of transport to Sengkang MRT. Whether it is the choice of walking or taking a bus to the designated area, this project revolves around these questions - whether the distance, features of the paths and the frequency of the buses affect the number of people choosing to take the bus.

Data: Video/ Audio recording, Distance tracker, Google mapping, Strava, Crowd Counter.