The Creative Concept- The brand identity idea comes from the artist's 'expression' that plays important role in the theatre. Colossal typeface is placed in such a way that it looks like a nose and eyes of a person.
The posters are inspired by Pablo Picasso's work at a ballet company 'Ballets Russes' for costume and sets. Modernized version of Pochoir Technique with bold lines and bright colors make the posters stand out.
SEGMENTATION
KAPFERER PRISM
BRAINSTORMING
MOOD-BOARD
EXPLORATIONS
POSTERS
Photography credits- Himon Mukherjee
THANKS
Appreciate if you like it!
