Asian Paints | Colour Next 2019
Harvest
Asian Paints launched its integrated brand campaign, Colour Next ‘19, showcasing an expertly curated set of trends for the year 2019. The trend ‘Harvest’ takes cognizance of the pressure faced by the environment, leading to scientists and innovators creating biological, sustainable solutions that are far more viable than their traditional counterparts.
Post Office Studios was in charge of the production, design and animation of the brand film, as well as conceptualising the key visuals for the entire campaign.
When we conceptualized this idea, we were in a dilemma as to whether we would find a talent who could execute it well enough. The moment we came across Matin Salfity's profile, we immediately figured that the concept was right down his alley. We are very happy that we have produced something amazing together.
Harvest takes its colour inspiration from lab grown bacterial dyes & living colours. Though organic in nature, there is a surprising luminance to the shades. The visuals highlight the amalgamation of technology and craftsmanship, leading to the development of socially responsible materials for the 21st century.
While the colours maybe brilliant in tonality, it can be visualized in breathable forms and dainty but strong structures. Inspired by bacterial pigments and algae dyes, the colours are fresh, vibrant and bio-dynamic in nature.
Still Frames
Design and Simulation process
Conceptualized and Produced by Post Office Studios
Client : Asian Paints
Director : Aditya Tawde
Creative Director : Harsh Sharma
Design and Animation : Martin Salfity
Lead Producer : Aunnesha Sen
Associate Producer : Saloni Dukle
Sound and Music Design : Aditya Ashok
VO Artist : Prerna Chawla
VO Studio/Engineer : Ridhi Raag Studios / Brandon Cooper
Scriptwriter : Nandini Godara
Storyboard : Omkar Sawant
