This concept is made up from a bunch of related ideas:
• Bee is kind of out mascot. That’s why honey is our product. And sweet is our business.
• This year is the year of the Pig. The illustration that we use is Yin-yang pig- a traditional Đông Hồ folk woodcut painting, which is a part of “Good luck wishes” theme
• Lucky cards and red envelopes are our traditional Tết gifts
• Antithetical couplet, Reduplication & Wishes, which play nicely along together in couples of one-syllable words that rhyme.
• The Ampersand (&) - our signature, which connects everything: words, ideas, people. It is the symbol of collaboration, connection, unification and sharing. At the end of the day, we are happily still living in a collective society.
In this sense, we, B&A, wish you a happy new year together. Let’s connect and share!