Light as a cloud, temperature-regulating and vegan-friendly, Buffy is the world’s most comfortable––and kindest––duvet. Pentagram's Natasha Jen and team developed brand identity, positioning, messaging and packaging for the new product that highlights its incredible softness and innovative technology, and that when it comes to comforters, nothing is as fluffy as Buffy. Buffy’s playful personality is expressed in the graphic identity, which is warm, outgoing and modern. The Buffy wordmark is set in customized letterforms based on the friendly, voluminous Cooper Black, with round letters that suggest the softness of the duvet.

https://buffy.co/