Email Redesign Atlantic Records
The Problem
The previous template often got clipped in inboxes due to length of content and large imagery. To prevent this, we had to design a sleeker template that could accommodate videos, new releases, events, updates and merchandise. We wireframed, prototyped and conducted A/B tests on different layouts and grids. From data, we learned what fans were clicking the most and reconstructed the template to improve the overall user experience.
Old Template vs. New Wireframe
Goals
Reduce the length of the email body to better accommodate all of our artists and their respective releases.
Organize content after testing and exploring click through rates.
Update the design to represent the future of the Atlantic’s digital voice and aesthetic.
Organize content after testing and exploring click through rates.
Update the design to represent the future of the Atlantic’s digital voice and aesthetic.
Wireframes and Initial Concepts
Final Design
