Asian Paints | Colour Next 2019
Enchanted
Asian Paints launched its integrated brand campaign, Colour Next ‘19, showcasing an expertly curated set of trends for the year 2019. The trend ‘Enchanted’ is a portrayal of surreal landscapes and natural wilderness, breaking free from the minimalist style that is reflective of the last few years. The film therefore, comprises imaginary elements from fables and magical stories, such as mythical fauna and flora, which have been significantly dramatised to indicate a larger than life experience.
Post Office Studios was responsible for the production, design and animation of the brand film, as well as conceptualising the key visuals for the entire Colour Next campaign.
We collaborated with the extremely talented Ewa Geruzel, who helped us create the beautiful and mystical illustrations for the project. The textures and patterns used in the film have been seamlessly integrated into the various elements depicted, portraying an illusionary vibe that adds to the viewer’s curiosity and sense of exploration. The colour pallete used is a mix of deeper shades of blue and green, as well as subtle metallic ones, in order to make the film look mystical.
Animation
Still Frames
Storyboards
Conceptualized and Produced by Post Office Studios
Client : Asian Paints
Director : Aditya Tawde
Creative Director : Harsh Sharma
Lead Producer : Aunnesha Sen
Associate Producer : Saloni Dukle
2D Illustrator : Ewa Geruzel
2D Animators : Pratik Satam, Neekhil Dighe
3D Design : Vaibhav Negi
Sound Mix and Design : Tommy
Sound Studio : Splice Studios
VO Artist : Prerna Chawla
VO Studio/Engineer : Ridhi Raag Studios / Brandon Cooper
Scriptwriter : Nandini Godara
Storyboard : Vivek Karandikar
